Named the #1 haircare oil in the US*, our original product—and eternal best seller—offers both styling and conditioning benefits for all hair types. It also features our obsession-inducing signature scent, a Mediterranean-inspired blend of spicy amber and sweet floral notes.

The Brand Today

What began over a decade ago as a single, revolutionary product that pioneered a new category in the beauty industry has grown into a full line of hair, body, and professional haircolor products, all infused with our signature argan oil.